Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Chelsea's Finest. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you are using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you accessed the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6(1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to retrospectively review the server log files if specific evidence indicates illegal use.

3) COOKIES

To make our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out either under Art. 6(1) lit. b GDPR for the execution of the contract or under Art. 6(1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offer more interesting for you. In this case, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with such advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:

• Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/en/kb/enable-and-disable-cookies-website-preferences
• Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
• Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) CONTACTING US

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request under Art. 6(1) lit. f GDPR. If your contact is aimed at concluding a contract, then an additional legal basis for the processing is Art. 6(1) lit. b GDPR. Your data will be deleted after your request has been fully processed; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

According to Art. 6(1) lit. b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. The data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract execution. After the contract has been fully executed or your customer account has been deleted, your data will be blocked concerning tax and commercial law retention periods and deleted after these periods have expired unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our side, about which we will inform you accordingly.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Any additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have explicitly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data according to Art. 6(1) lit. a GDPR. When you subscribe to the newsletter, we store your IP address, entered by the Internet service provider (ISP), as well as the date and time of registration, to trace any possible misuse of your email address at a later date. The data collected when subscribing to the newsletter is used exclusively for promotional purposes in the form of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data, or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

6.2 Newsletter Sent to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising under Art. 6(1) lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the purposes mentioned above at any time with effect for the future by notifying the controller mentioned above. You will only incur transmission costs according to the base rates. After your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company entrusted with the delivery as part of the contract processing, provided this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, provided this is necessary for the payment processing. If payment service providers are used, we explicitly inform you below. The legal basis for the disclosure of the data is Art. 6(1) lit. b GDPR.

7.2 Use of Payment Service Providers (Payment Service Providers)

• PayPal When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The data is passed on according to Art. 6(1) lit. b GDPR and only insofar as it is necessary for the payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal's legitimate interest in determining your solvency per Art. 6(1) lit. f GDPR. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

8) CONTACTING YOU FOR REVIEW REMINDERS

Self-initiated review reminders (no dispatch via a customer review system)

We use your email address to remind you once to submit a review of your order for the review system we use, provided that you have given us your explicit consent to do so during or after your order according to Art. 6(1) lit. a GDPR. You can revoke your consent at any time by sending a message to the controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that no connection is established with the Facebook servers when a page of our website containing such buttons is called up. If you click on the button, a new browser window will open and call up the Facebook page, where you can (possibly after entering your login data) interact with the plugins there.

Facebook Inc., based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that no connection is established with the Google servers when a page of our website containing such buttons is called up. If you click on the button, a new browser window will open and call up the Google+ page, where you can (possibly after entering your login data) interact with the plugins there.

Google LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights and settings options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/en/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that no connection is established with the Instagram servers when a page of our website containing such buttons is called up. If you click on the button, a new browser window will open and call up the Instagram page, where you can (possibly after entering your login data) interact with the plugins there.

Instagram LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are shown in which browser and prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6(1) lit. f GDPR.

In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and, therefore, inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to object to participating in this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads, with this setting being deleted when you delete your cookies. Alternatively, you can learn about the setting of cookies and make settings for this at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about DoubleClick by Google's privacy policy, visit: https://www.google.com/intl/en/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising under Art. 6(1) lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For more information about Google's privacy policy, visit: https://www.google.com/intl/en/policies/privacy/.

You can permanently disable cookies for ad preferences by preventing them through the appropriate setting in your browser software or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en.

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

• Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer, to help analyze how users use the site. The information generated by the cookie about your use of this website (including your shortened IP address) is generally transmitted to and stored on a Google server in the USA.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal reference. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6(1) lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser. However, please note that if you do so, you may not be able to use all the features of this website to their fullest extent. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

As an alternative to the browser plugin or within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent the collection of data by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics.

Google LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is performed using a user ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate this using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser plugin or within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent the collection of data by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics.

For further information on Universal Analytics, please refer to the following link: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376.

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, it can track users' behavior after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.

The data collected is anonymous to us, meaning we do not see the personal data of individual users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible. Facebook may use the data for its advertising purposes, per the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). You may allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations take place exclusively upon the provision of explicit consent under Art. 6(1) lit. a GDPR.

Consent to the use of the Facebook Pixel may only be declared by users who are older than 13 years of age. If you are younger, we request that you ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or that cookies already stored are deleted. However, disabling all cookies may result in some functions on our website no longer being executed. You can also disable the use of cookies by third-party providers, such as Facebook, on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, with which we advertise this website in the Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6(1) lit. f GDPR.

Data processing beyond this only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize ads that you view on the web. In this case, if you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form target groups.

You can permanently disable cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/.

Alternatively, you can inform yourself about the setting of cookies and adjust settings at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.

For more information and the privacy policy regarding advertising and Google, please visit: https://www.google.com/policies/technologies/ads/.

13) DATA SUBJECT RIGHTS

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) concerning the controller regarding the processing of your data, which we inform you about below:

• Right to information according to Art. 15 GDPR: You have the right to request information about your personal data that we process, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making, including profiling and, if applicable, meaningful information about the logic involved and the scope and intended impact of such processing, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries.

• Right to rectification according to Art. 16 GDPR: You have the right to request the immediate correction of incorrect data concerning you and/or the completion of your incomplete data stored by us.

• Right to erasure according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, fulfilling a legal obligation, reasons of public interest, or asserting, exercising, or defending legal claims.

• Right to restrict processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is disputed, if you refuse to delete your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection based on your situation, as long as it is not yet clear whether our legitimate reasons prevail.

• Right to be informed according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure, or restriction of processing unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

• Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request that it be transferred to another controller, provided this is technically feasible.

• Right to revoke consent granted according to Art. 7(3) GDPR: You have the right to revoke any consent granted to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent until the revocation.

• Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State where you reside, work, or where the alleged infringement occurred, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING, OR DEFENDING LEGAL CLAIMS.

IF YOUR DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data is routinely deleted unless it is no longer required for contract fulfillment or initiation and/or we have no legitimate interest in further storage.